SEO Checklist for New Websites

Set Up Google Search Console

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Set up Ahrefs Webmaster Tools

[{"selector":"#anim-88f281e1-aa51-4f28-8d78-09fd4bb7b8a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-834981f9-8e29-4e19-b55d-71f0e2ec1bd6","keyframes":{"transform":["translate3d(0px, -142.41003%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99a7149d-b743-4664-90fd-fb68cedadc2d","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b58d4e9d-e7e3-4440-a48c-51757bbe29fd","keyframes":{"transform":["translate3d(-110.03135%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d324c654-17fe-4ad0-98d0-e732c8785912","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77cecf67-9290-49ff-a88d-b89f0860fa6b","keyframes":{"transform":["translate3d(-349.99972%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75b15ff5-7448-43cb-9428-b1317101d190","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ea1f160-6aa3-43d7-a186-a20a0f342156","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d5324cb0-01c4-45a3-934a-fc6753c9d680","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edf38060-4dcf-42e9-9916-daea9265690b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5fe7f3c-2099-4ed8-a436-d12dd68ff31a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a86f2dde-1fd9-42bf-8402-05558a9adc7a","keyframes":{"transform":["translate3d(-345.45443%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-804cbfb2-dfe0-4405-bf05-73530afec4f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-858619ef-2206-4f88-98a2-b36dd45c7c8c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ae270f68-0e64-4d75-bca0-b58cc4526a11","keyframes":{"transform":["translate3d(-345.45443%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4260c7b-f4b3-46f8-a094-d5a73b4d346c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6edab1e0-5211-4f9c-bee8-0bbd41974e98","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Scribbled Underline

Set up Google Analytics

[{"selector":"#anim-39d40f7c-d987-4179-a009-f2bae0e10b18","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81fb6b1a-679e-4a05-be3b-0876abb97c68","keyframes":{"transform":["translate3d(0px, -195.17398%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e92813d-7b2e-4ab7-b138-d9feef9041f8","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67895497-bf29-4272-bc69-47836308d0f2","keyframes":{"transform":["translate3d(-110.03135%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8513886-1524-4210-adc9-dfb9953f32da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f21d4bd-3e69-47f8-8b95-4f9b457e6b50","keyframes":{"transform":["translate3d(-895.45396%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7ac3ee7-3e3b-4743-ae2c-9fece9e8fe91","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c9c573e-ea8f-457c-9972-94812055ab8d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b8268d10-315d-4c5a-869d-29c7194ec0af","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Scribbled Underline

Install an SEO plugin

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Create and submit a sitemap

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Create a robots.txt file

[{"selector":"#anim-ce5bc32c-7f69-4fc2-a603-d6081d2a7286","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad88ccc4-4d68-42e4-848e-2dcd312b6bff","keyframes":{"transform":["translate3d(0px, -166.5628%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a692754-51b9-4af9-8703-34961d7860ef","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a259712-4623-45dd-a826-5dedc84170f8","keyframes":{"transform":["translate3d(-110.03135%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f27d99f1-40de-4417-a252-e8d7e7c8941b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98961fdd-41e2-411f-bb3f-1c606b2044c4","keyframes":{"transform":["translate3d(-881.81752%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-374e18bc-fd39-428b-aebf-3f1de59efe42","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd622f02-366b-4bc3-8545-24b3a89b0a99","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2f7aaef4-abf6-4592-9fbc-3c8b22613148","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Scribbled Underline

Include Your Keyword In Your URL

[{"selector":"#anim-fd8dc6cb-015c-4a97-8a50-0f1f9aeb55ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb0405a7-0a00-41cd-bfcf-88ffa2c3da77","keyframes":{"transform":["translate3d(0px, -147.24015%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49a1f2b8-2862-4a9a-8554-eb6a98585659","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29249f38-533d-4c11-a770-0bde21f4315c","keyframes":{"transform":["translate3d(-110.03135%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a796ee33-2d9a-44cf-ba66-a04db7e6312a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58476ced-f2d2-4684-bbbd-423b677d10f9","keyframes":{"transform":["translate3d(0px, -568.17301%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1228b827-1027-4e69-92bf-9e6016bcfa67","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56d86f96-d556-43e5-a77d-8545027db27c","keyframes":{"transform":["translate3d(-110.65831%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c905ebb0-33d3-442a-ae3a-ec9b51600de3","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58c6e8e5-eb49-48fa-832d-47cc2d8e4793","keyframes":{"transform":["translate3d(-110.65831%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6a89f27-61d1-4307-ae24-d3d70dc43531","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4e6fea0-f2df-4fb7-8396-2602cf776b44","keyframes":{"transform":["translate3d(0px, -290.65784%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Scribbled Underline Scribbled Underline Scribbled Underline

Embed Title Tag Modifiers

[{"selector":"#anim-4cc5207b-f01e-4de9-afb9-42ee5bbcf307","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47210c93-aa11-4924-a734-997795ffbac7","keyframes":{"transform":["translate3d(0px, -168.43199%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-254c37e5-31f1-45b2-8478-07344964deb5","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-077f1ca5-7a02-45ce-8fd8-911c0e5c49fa","keyframes":{"transform":["translate3d(-110.97179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82ebc9bd-2c60-4060-946f-3c76dac11786","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd57ca9d-86cf-44c1-92dc-b4945a2c43f2","keyframes":{"transform":["translate3d(0px, -223.49366%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcf3b0ff-117d-4279-9957-d5f8c41ff7eb","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15479b94-877f-4648-90ad-da6f14c14c0a","keyframes":{"transform":["translate3d(-115.04703%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7dea33b-b44d-4242-818b-e01886fb44da","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c1b2807-0608-49c2-af6d-a2ba2692de99","keyframes":{"transform":["translate3d(-114.10658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9490c59f-229d-49b9-aa9b-0d39caab5d3f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b6a1470-6ff5-452f-b2c0-e1dd51841207","keyframes":{"transform":["translate3d(0px, -422.07882%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Scribbled Underline Scribbled Underline Scribbled Underline

Optimize Images

[{"selector":"#anim-16296d86-58c0-4599-bfa8-0be3d7ce4a08","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b27bcc8-b11b-404c-a11d-ea8e2e38f046","keyframes":{"transform":["translate3d(0px, -140.39461%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3ceb24f-c699-4b87-9617-d5da9c670e97","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f416f9dd-1266-4b6c-ae6f-d3094f9cb205","keyframes":{"transform":["translate3d(-110.97179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a99c4f69-db60-48f5-a524-d125d0db3d34","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecf2c3ef-deb1-4cf6-82f8-46a05a680b35","keyframes":{"transform":["translate3d(0px, -222.83575%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aae8d1d6-de70-4ce2-921e-810159585135","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d908459-4168-49c7-9d6b-668e4cb80ef6","keyframes":{"transform":["translate3d(-114.42007%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bea7367f-9f7c-47b2-a9fa-b24758000138","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04e93fde-5491-454b-b229-6ff6f8001b59","keyframes":{"transform":["translate3d(-114.10658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a829b79d-b4fc-44a3-b3c5-e299c9e7771b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfb07ec1-a885-4bbd-a125-39a81f1af037","keyframes":{"transform":["translate3d(0px, -491.79637%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ea07b59-76c4-4eff-95a9-120fdaf2bcc8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-536b028e-bbde-4668-ae6a-3a312b690187","keyframes":{"transform":["translate3d(0px, -628.24496%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b04c97d2-ded1-4ea7-9de2-a548ea163df2","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4968f663-d0ab-4d0c-99fd-9779f1e97160","keyframes":{"transform":["translate3d(-114.73355%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Scribbled Underline Scribbled Underline Scribbled Underline Scribbled Underline

Advanced SEO Tips and Tactics

SEO Checklist for New Websites

Set Up Google Search Console

See the keywords you rank for

Check ranking positions

Find website errors

Submit sitemaps

Set up Ahrefs Webmaster Tools

Scan your site for 100+ SEO issues

See all your backlinks

See all the keywords you rank for

Set up Google Analytics

Google Analytics is a free tool that lets you see how many people are visiting your site, where they’re coming from, and how they’re interacting with it.

Install an SEO plugin

Yoast SEO

Rank Math

The SEO Framework

Create and submit a sitemap

Sitemaps tell search engines where to find important content on your site so they can easily crawl and index your pages.

Create a robots.txt file

Robots.txt is a plain text file that tells search engines where they can and can’t go on your site.

Include Your Keyword In Your URL

Use Short URLs

Front-Load Your Keyword In Your Title Tag

Embed Title Tag Modifiers

Use Your Keyword Once In The First 150 Words

Use Your Keyword in H1, H2 or H3 Tags

Optimize Images

Use Synonyms and LSI Keywords

Use External Links

Use Internal Links

Advanced SEO Tips and Tactics